As a part of its expansion plans in India, mobile internet company, Cheetah Mobile, has appointed, Ventes Avenues (Moca Technology) as its exclusive branding inventory partner for the Indian market.
The company that is known for its apps like Clean Master, CM Security, Battery Doctor, Duba Anti-virus and Piano Tiles2 had approximately 635 million global mobile monthly active users till Q4 2015.
Commenting on the development, Xinhua Liu, CMO, Cheetah Mobile, said, “India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom.”He further added, “We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues.”
Niloufer Dundh, founder and CEO of Ventes Avenues, added, “The Utility space in which Cheetah operates is already large in India with over 85 mil MAU and will continue to grow in the years to come given our uptake towards Android phones. Branding advertising is big in India across all mediums, in mobile we see this as a unique opportunity which is yet unexplored.”
Source: Economic Times Brand Equity- http://brandequity.economictimes.indiatimes.com/news/business-of-brands/cheetah-mobile-partners-with-ventes-avenues-in-india/51709143