DATA DRIVEN MARKETING
The core premise of the app is to clean the cache, boost the RAM and perform antivirus checks, in doing so you are passing real time appographic insights on a daily basis which Cheetah Mobile uses to target campaigns.
Target users on the basis of the apps they use and group them into categories like Social, Finance, Shoppers, Entertainment, Travel, etc.
End users are also targeted using a set of 24 interest profiles, alongside standard demographic targeting. Age, Gender, Location, Device, Interests, etc.
1.6 BN USERS
globally across markets from the U.S. to China with 85 MN in India alone
45 MN Indian users
Engage in App Lock feature to lock their Applications via Battery Doctor, Cheetah Mobile Security and Clean Master
SDK-integrated for high quality users and data signals
70+ Mn Impressions
Roadblock delivers 60-70 mn impressions with unique reach of 10 mn+, and Avg. CTR of 1.5%+