DATA DRIVEN MARKETING
The core premise of the app is to clean the cache, boost the RAM and perform antivirus checks, in doing so you are passing real time appographic insights on a daily basis which Cheetah Mobile uses to target campaigns.
Target users on the basis of the apps they use and group them into categories like Social, Finance, Shoppers, Entertainment, Travel, etc.
End users are also targeted using a set of 24 interest profiles, alongside standard demographic targeting. Age, Gender, Location, Device, Interests, etc.
85 Mn monthly Active Users
on Cheetah Mobile
45 Mn Active Users
on the App Locker Feature (in India) on various Cheetah Mobile apps.
SDK-INTEGRATED FOR HIGH QUALITY USERS AND DATA SIGNALS
65+ Mn Impressions
A 24 hrs ROADBLOCK delivers 65+ Mn Daily IMPRESSIONS, a UNIQUE REACH of 15 Mn+ & an avg. CTR OF 1.5%+