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About us

Leading the
way in mobile
media adtech

Who
we are

Who <br> we are

Ventes Avenues is a Mobile Media Ad-Tech Company specialising in Mobile Performance, Branding, Technology Solutions & Influencer Marketing. We firmly believe in technology and marketing precision. To achieve our goals, we leverage our extensive network, diverse media experience, and deep understanding of brands, all strengthened by our strong relationships.

In our quest for technological excellence, we have developed our proprietary AdTech Platforms – Attrimob, Apptomizer and Reengage. They are designed to allow the use of first- and third-party data to generate better ROI and LTV for brands, while offering precise targeting opportunities.

We lead the industry by pushing boundaries with our unconventional approach. Our innovative smartphone ad units, coupled with multi-level targeting and direct inventory control, set new standards in the mobile advertising space.

We are a preferred mobile marketing partner to several leading international publishers. We work with over 200 brands and their digital agencies.

We make a global impact with offices in seven South East Asian cities—Mumbai, Gurgaon, Bangalore, Jakarta, Ho Chi Minh City, Kuala Lumpur, and Singapore—and serve clients in 32 countries for mobile marketing.

Who <br> we are

Our approach

We believe in the transformative power of technology to enhance your ad performance.

Our collective experience in media, data science, and advertising has led to the development of pioneering offerings that boost your ad campaigns. Our comprehensive data solutions offer unique capabilities that set us apart.
We've closely analysed, adapted, and grown in sync with market needs, consistently bringing cutting-edge technology to the forefront. We empower publishers by bridging the gap between them and advertisers, offering a suite of varied tools tailored to cater to your mobile marketing needs. From data collection to audience targeting, when it comes to data-infused advertising - our track record speaks for itself.

Why Ventes Avenues

Managed Publisher Partnerships

Managed Publisher Partnerships

Leverage our extensive media experience and advanced technology stack to ace the monetisation game. Be it sales or account management, let us do all the heavy lifting while you concentrate on what you do best. We hand hold you through the entire monetisation process, ensuring optimal value for your inventory.

360° Advertiser Solutions

360° Advertiser Solutions

Whether you seek branding or performance, we present a comprehensive suite of advertising solutions, tailor-made to help brands achieve their advertising objectives. With premium, transparent inventory, high-impact ad units, and proprietary anti-fraud mechanisms, we ensure optimal viewability and brand safety.
We help you reach out to your audience the way you choose, be it Managed or Programmatic, we handle all the curveballs for you.

Technology That Sets Benchmarks

Technology That Sets Benchmarks

Our technology is built to deliver on our high standards of efficiency, transparency and user experience. Our proprietary header bidding solution ensures that our partners secure the best possible pricing for their inventory. Additionally, our high impact, innovative ad units, supported by comprehensive reporting, guarantee that advertising budgets are utilised effectively.

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Mission, vision, and beliefs

Mission

We give value to our publishers & brands through our deep understanding of mobile brand solutions.

Vision

Upping the ante in technology and marketing precision in mobile advertising.

Values

Values

Innovation

Innovation

We add value to Publishers and Brands by blending our deep understanding of the adtech ecosystem to the technology that we built on the core premise of making adtech a pleasant experience.

Values

Integrity

Integrity

We believe in being honest, open and respectful at all times to our colleagues, customers and stakeholders.

Values

Transparency

Transparency

We believe you should know details behind every impression served on your property and every dollar spent from your pocket. Our platform was built on this belief. And yes, it delivers!

Meet The Team

Equipped with a combined experience of many decades in diverse media industries, the founding team maintains an open and transparent work culture at Ventes Avenues. The philosophy of the organisation is to empower every individual, within our connected family of over 100 members, and encourage them to contribute to our journey.

Leadership
Balamurugan Mani
Balamurugan Mani
Co-Founder
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Niloufer Dundh
Niloufer Dundh
Co-Founder & CEO
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Fauzan Abdul Rahim
Fauzan Abdul Rahim
Co-Founder
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Our Journey

2014
2015
2016
2017
2018
2019
2020
2021
2022
2023

Launch of Ventes Avenues

Launch of Ventes Avenues

On October 23rd, 2014 Ventes Avenues was launched with faith in our abilities, a vision of working hard, and a clear conscience, driven by a commitment to creating an organisation with intrinsic value in the mobile advertising space.

Launch of Performance

Launch of Performance

Leveraging our exclusive and premium inventory, along with our ability to increase lifetime value (LTV) for apps, we decided to collaborate with clients in the India market. (Add India numbers)

Launch of Branding

Launch of Branding

Ventes Audience Solution helps brands stay ahead of the curve by breaking free from "walled gardens." We offer extensive reach across our exclusive and premium publishers, reaching 275 million users in India, 96 million in Indonesia, and 28 million in Vietnam, Malaysia, Thailand, and the Philippines. We promise to provide mobile audiences with placement guarantees. Our platform enables multi-level segment targeting based on demographics, app usage, interests, device, offline behaviour, time of day, telecom provider, and pin code.

Partnered with several marquee publishers

Partnered with several marquee publishers

We have partnered with several marquee international publishers over the years, gaining access to their exclusive inventory, which has been crucial to our growth. The exclusive tie-ups in our initial years included collaborations with Cheetah Mobile, ShareIt, Meitu, Beauty Plus and several more. Today, we continue to work with several leading global publishers on an exclusive and preferred basis.

Global Penetration in 30 Countries

Global Penetration in 30 Countries

It was time to take our success in mobile app performance to the global stage. With a global user base exceeding 1 Billion, we achieve over 100,000 instals and 2 million video views per day. Our network includes more than 1,000 global publishers, delivering 2 billion impressions daily across mobile traffic in 30+ countries.

Indonesia Launch

Indonesia Launch

With one of the fastest-growing smartphone user bases globally and the largest market outside India, Indonesia offers a vast audience for mobile marketing campaigns. We had our first office outside of India in Jakarta in December 2019.

Launch of Ventes Proprietary DSPs (Branding and Performance)

Launch of Ventes Proprietary DSPs (Branding and Performance)

The objective of both is to use first and third-party data to generate better ROI and LTV for brands, along with precise targeting opportunities. Apptomizer is our branding platform; a tailor-made managed solution for your audience-targeted campaigns. Attrimob is our worldwide performance platform; the primary aim of this platform is to bring better quality audiences and help brands achieve their KPIs.

Launch of MarTech Solutions

Launch of MarTech Solutions

It stands out as the premier choice for companies seeking optimal campaign outcomes. Our solutions are meticulously crafted to deliver unparalleled results, leveraging a diverse range of Creative Technology Ad Formats including Shoppable, Carousel, Spotlight, Deck of Cards, Hover, Hybrid, Scratch to Reveal etc. These formats elevate Click-Through Rates (CTR), Video Completion Rates (VTR), and overall Engagement Rates and facilitate audience retargeting based on interactions.

Data-driven partnerships

Data-driven partnerships

Ventes recognized the potential of optimising brand communications by leveraging mobile app behaviour. Analysis of apps they open & their mobile journey is key. This helps us to predict their desires and future behaviours. This insight enables Ventes to develop cohort-based marketing strategies, ultimately aiming for the highest possible return on investment (ROI).

Vietnam Launch

Vietnam Launch

In continuation of our international expansion, we set up our second Southeast Asian office in Vietnam. The country offered expansive opportunities to connect with a broad audience eager to engage with mobile technology. As a promising market for mobile marketing, it offered significant potential for brands to achieve widespread reach, engagement, and growth in the dynamic digital landscape.

Influencer Marketing - Social Tweebs

Influencer Marketing - Social Tweebs

As an all-in-one, data-driven agency, we help brands scale their businesses through authentic creator-led content, optimising influencer marketing spend by 20-50%. Our AI-powered search capabilities have revolutionised creator and influencer discovery for brands seeking effective partnerships.

Malaysia Launch

Malaysia Launch

Ventes has been actively stepping into the Southeast Asian market, and this latest move into Malaysia is a testament to our commitment to expanding and serving brands in the region.

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Embrace the opportunity for development, growth, and leadership.

Join the team that sets industry standards and build a rewarding career.

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